Website FAQs


Which allergens are used in the bakery and shops?

We use all allergens in our bakery and shops and cannot guarantee any product is completely allergen-free.

If you have a query about a specific product, either ask a staff member in one of our shops who can print you the allergen information, or contact the bakery on 01707 263 232 and ask for the technical department.

What happens to the food waste from the shops and bakery?

All food waste is returned to the bakery and recycled locally where it is converted into both renewable energy and fertiliser.

What about cardboard and plastic?

All the cardboard and plastic that we use is recycled at a local facility in Hatfield. We are continuously monitoring our recycling efforts in order to minimise the quantity of waste going to landfill.

Do you use palm oil?

We are aware of the environmental impact that palm oil production often has. Where we do use it, we only use responsibly sourced and certified sustainable palm oil.

Do you supply celebration / birthday cakes?

Yes, please visit the Click & Collect section of our website for details.

What does Simmons do for charity?

Currently we are fundraising for ‘The Willow Foundation’ by sponsoring and participating in various sporting events, donating cupcakes and through our customer’s generous donations via charity boxes placed in our shops. Last year we raised a total of £11,400 for The Willow Foundation.

Do you supply wholesale customers?

Yes, we supply and deliver direct to customers across Hertfordshire, Bedfordshire and North London where orders are greater than £275 per week.

Do you make Gluten Free products?

Due to flour being used throughout the bakery we do not make any Gluten Free products.

Online Buffets

How much notice do I need to give for a buffet order?

We can accept orders up to 4pm the day before delivery. Note that we do not deliver on Sunday or Bank Holidays.

If I need to cancel my order, how much notice do I need to give?

We can accept cancellations up to 4pm the day before delivery. In order to cancel a buffet, please contact the bakery on 01707 263 232 and speak to a member of our team who will confirm cancellation and process a refund.

How do I need to store my buffet?

All buffets will be delivered chilled. Once you have received your buffet, it should be eaten within 4 hours, or alternatively if you have the capacity to keep it chilled, it should be eaten with 12 hours.

When will my buffet be delivered?

All buffets are delivered between 11am and 12:30pm on the requested delivery day.

How is the delivery charge calculated?

We deliver the buffet free of charge if it is within 7 miles of the bakery. For deliveries further than 7 miles, we charge £1.50 for each additional mile (each way).

How far will you deliver?

We will deliver a maximum of 25 miles from the bakery in Hatfield. However, unfortunately we are not able to deliver into central London. If you have any queries regarding delivery, please contact the office on 01707 263 232.

Can I order a buffet for a Sunday delivery?

Unfortunately we are only able to deliver buffets Monday to Saturday (excluding bank holidays).

Can you make buffets other than those shown online?

Yes, for larger events we can arrange a bespoke buffet. Please contact a member of our team on 01707 263 232 if you have a special order you would like to discuss.

Can you cater for special dietary requirements?

Yes, if you have a specific dietary requirement that you would like to discuss, contact a member of our team on 01707 263 232.

All of our platters are split equally between meat, fish and vegetarian fillings and each type are served together.

Online Click & Collect Orders

How much notice do I need to give for a Click & Collect order?

You can order up to 8pm the day before you would like delivery. If you would like a personalised message, we require an additional 24 hours.

Can I order a product for collection on a Sunday?

Unfortunately, we can only offer collection Monday to Saturday, excluding bank holidays.

Are there any restrictions on what can be included in a message on a Gateau?

Due to the size of the gateaux, your message is limited to 42 characters including spaces. We are only able to write messages in English and reserve the right to cancel an order if we feel the message is offensive.

What time will my order be ready to collect?

All click and collect orders will be ready by 10am on the requested day of delivery.

If I need to cancel my order, how much notice do i need to give?

You can cancel an order up to 4pm the day before delivery. If you requested a personalised message, cancellation must be at least 2 days before delivery.

If I need to amend or cancel my order, who do I contact?

For any issues with orders, please contact Naomi Beckwith on 01707 263 232.

How do I need to store my order?

All storage instructions and use by dates are displayed on the label stuck to the packaging containing the product.

What if the products are damaged when I receive them?

Please make sure you check your product when you pick it up from the shop. If you feel the products you receive are below the standard you expect, we will issue a full refund.

Updated: 28th May 2019