See it. Smell it. Scoff it.
Whether it’s a freshly baked loaf, cake, bun, pie or tart, there’s a Simmons creation with your name on it.

- Bread & Rolls
- We bake all our loaves and rolls through the night and deliver them to our shops in two batches for maximum freshness. They’re what toast, doorsteps and BLTs were designed for.

- Cakes & Pastries
- Our cakes are baked daily using the best ingredients we can find, like Belgian butter in our Danish pastries. The proof’s in the eating: 40,000 of our scones are served at Wimbledon every year. And every one’s an ace.

- Cupcakes
- A Simmons cupcake is perfection in a crinkly paper case. We make every kind of cupcake, including – for corporate events – bespoke cupcakes (in their thousands) that have been polished off as far and wide as the O2 Arena.

- Gateaux
- ‘Gateau’... It’s our favourite French word (along with croissant and éclair). We make every combination of moist sponge, silky buttercream and chocolate, assembled by our very own team of patissiers.

- Pies & Tarts
- Treat loved ones (and yourself) to a perfect pastry-based dessert. Pick up a classic pie or tart, and look out for our latest creations.

- Traybakes
- Spoil yourself with one of our chocolate caramel shortbreads, covered in a rich soft caramel and topped with Belgian chocolate. They taste as good on Station Road, Harpenden, as they do on Boulevard du Midi, Brussels.